We've been shorltlised as finalists in the National Fish and Chip Awards for Marketing Innovation 2019. To reach this stage of the competition, the 6 finalists have been assessed against a wide variety of judging criteria, including audience segmentation, marketing budget allocation, promotional activity planning and implementation and the resultant impact for the business over the past year.
Marcus Coleman, Chief Executive at Seafish, said: "As competition intensifies between the increasingly wide variety of casual dining and takeaway food businesses across the UK, fish and chip shops and restaurants have to keep ahead of the curve by cleverly marketing their business and products to ensure they appeal to both their loyal customers and new patrons.
Anna Bengtsson Senior Brand Manager at award sponsor Pukka Pies, said: "For the fish and chip industry to continue to grow and succeed in the UK, it is vital that individual businesses invest in best-in-class marketing activity. The six finalists this year have all demonstrated passion and creative flair for innovative thinking as part of their marketing strategies, setting a high standard for their industry peers to aspire to
We'll be at the finals in London on 24 January - wish us luck
We were very excited to have reached the final Top Twenty Top Fish & Chip shops in the UK. This is an intensely contested annual competition for the industry with entrants from all over the UK numbering thousands. The standards looked for during the judging process are exacting and every aspect of the business is under cose scrutiny. There are several mystery shops and
an in depth inspection to undergo so the whole team have to be on their toes every single day, all day. But that's what we expect anyway of the team at The ish Hoose who have been magnificent in getting us this far in the 2019 competition. The overall winner will be announced in January and we wish the remaining 10 fnalists the very best of luck. Next year?
The Fish Hoose in Thornton, Fife has definitely been the ‘plaice’ to be for some local schools. Colin Cromar opened the doors to welcome primary school parties to find out what goes on behind the scenes of a busy Fish & Chip Shop.
The children (and their teachers) learnt about Sustainable Fishing, caring for the environment and just how and where fish are caught. The children even had a maths puzzle about how many bags of potatoes it would take to power a single Fryer for an hour (the answer is the potato and starch waste from approx. 10 bags)
Colin had samples of different types of fish available for the children to handle including Plaice and Lobster. For many this was the first time they had been up close with whole fish and proved a real talking point for them.
Each visit was rounded off with a well earned Fish lunch for the young guests. So far The Fish Hoose has engaged with three schools groups and have some planned for the New Year.